Just like Dr. Jekyll had Mr. Hyde, Brian Bosworth had “The Boz.” Specifically, Bosworth had a larger-than-life alter-ego that couldn’t be contained. Unlike Jekyll and Hyde, however, Bosworth (the athlete) and Boz (the media sensation) weren’t split personalities. Rather, they were one and the same. Bosworth understood the importance of building a brand, and “The Boz” was his brand. The following post goes through the epic rise and fall of one of the most hyped superstars in college football history. You may not like him more by the end, but you should respect him more.