Given their propensity to trade future draft picks in the early 1990s, the Dallas Cowboys developed a quantitative tool to help them make better decisions. Commonly referred to as Jimmy Johnson’s Trade Value Chart, the methodology actually came into existence because of team executive Mike McCoy. Specifically, McCoy developed a numerical value for each draft position such that proposed trades could be evaluated quickly and objectively. Still in use today, that chart reflects how teams seemingly value future draft picks. Similarly, I created the Top10Busts Football Index (TFI) as a mechanism to value future picks based on expected production. McCoy tried to show what teams do. In contrast, I’m trying to show what teams should do.
If given the option, who would you chose between Jerry Rice and Randy Moss? Arguably the two greatest receivers in NFL history, one proved to be the epitome of excellence while the other had a flair for the spectacular. While Moss had impressive career totals of 156 TDs and over 15,000 yards, he fell far short of Rice’s career totals of 197 TDs and almost 23,000 yards. Still, I’d like to ask Tom Brady which receiver he’d prefer to have in his huddle. For that matter, I’d like to ask Joe Montana or Steve Young the same question. I imagine the former 49ers would stick together. However, I’m sure both QBs would have relished throwing to Moss as well.