Headlined by A-List actors Warren Beatty and Dustin Hoffman, Ishtar (1987) failed to deliver at the box office. Even though the movie opened at #1 with over $4 million in domestic ticket sales, it faded quickly and finished with only $14 million. Due to production problems caused by an inexperienced director filming in the middle of the Sahara Desert, the movie suffered tremendous cost overruns and lost Columbia Pictures over $40 million. With an inflation-adjusted loss exceeding $90 million, the movie is often regarded as one of the biggest flops in history. At the same time, it had so much potential given the critical and commercial success of its stars and production team. Arguably, its failure even led to Coca-Cola Company’s decision to get out of the entertainment business by selling Columbia four months after the movie’s release.