Headlined by A-List actors Warren Beatty and Dustin Hoffman, Ishtar (1987) failed to deliver at the box office. Even though the movie opened at #1 with over $4 million in domestic ticket sales, it faded quickly and finished with only $14 million. Due to production problems caused by an inexperienced director filming in the middle of the Sahara Desert, the movie suffered tremendous cost overruns and lost Columbia Pictures over $40 million. With an inflation-adjusted loss exceeding $90 million, the movie is often regarded as one of the biggest flops in history. At the same time, it had so much potential given the critical and commercial success of its stars and production team. Arguably, its failure even led to Coca-Cola Company’s decision to get out of the entertainment business by selling Columbia four months after the movie’s release.
Given their propensity to trade future draft picks in the early 1990s, the Dallas Cowboys developed a quantitative tool to help them make better decisions. Commonly referred to as Jimmy Johnson’s Trade Value Chart, the methodology actually came into existence because of team executive Mike McCoy. Specifically, McCoy developed a numerical value for each draft position such that proposed trades could be evaluated quickly and objectively. Still in use today, that chart reflects how teams seemingly value future draft picks. Similarly, I created the T10B Football Index (TFI) as a mechanism to value future picks based on expected production. McCoy showed what teams are willing to do. In comparison, I’m trying to show what teams should do.
After impressive college careers, Purdue teammates Keith Edmonson and Russell Cross became top 10 overall draft picks. Unfortunately, neither player transitioned well to the next level. As the 1982 #10 overall pick, Edmonson accumulated 522 points, 127 rebounds and 56 assists during his two-year NBA career. In turn, Cross tallied 166 points, 82 rebounds and 22 assists after going 6th overall in the 1983 Draft. Both players clearly qualify as busts based on their measly production totals. As the earlier pick who went before Hall of Famer Clyde Drexler, Cross ranks higher an all-time bust. Whereas Edmonson received an T10B Honorable Mention while Cross earned the #9 spot.