Due to the tremendous success of Die Hard (1988), Bruce Willis was given an opportunity to star in a movie based on a character he helped create while still a struggling actor in his twenties. That character was the inspiration behind the action adventure spoof Hudson Hawk (1991). Given the film’s budget of $70 million, fans expected a traditional Bruce Willis action adventure movie, but were forced to sit through a poorly written (and acted) spoof. With only $17 million in gross ticket sales, the movie ended up losing over $60 million for the studio. In addition to suffering financially, the movie suffered critically and won three Razzies for Worst Picture, Worst Director, and Worst Screenplay. Given its failure despite the resources dedicated to it, the movie has earned the #9 spot as a Top 10 Box Office Bust.
Headlined by A-List actors Warren Beatty and Dustin Hoffman, Ishtar (1987) failed to deliver at the box office. Even though the movie opened at #1 with over $4 million in domestic ticket sales, it faded quickly and finished with only $14 million. Due to production problems caused by an inexperienced director filming in the middle of the Sahara Desert, the movie suffered tremendous cost overruns and lost Columbia Pictures over $40 million. With an inflation-adjusted loss exceeding $90 million, the movie is often regarded as one of the biggest flops in history. At the same time, it had so much potential given the critical and commercial success of its stars and production team. Arguably, its failure even led to Coca-Cola Company’s decision to get out of the entertainment business by selling Columbia four months after the movie’s release.