If you were interested enough to search for and find this site, you already know about the failure of Darko Milicic as an NBA player. However, you may be less familiar with the media hype that transformed the unproved Serbian player into the 2nd overall pick of the 2003 NBA Draft. With respect to all of the participants involved in creating or perpetuating the hype, perhaps the most egregious was ESPN Draft Analyst Chad Ford. As an aside, it was recently reported that someone revised Ford’s historical mock draft rankings on ESPN’s website. Unlike the North Korean hackers who effectively caused the resignation of Sony Pictures Co-Chair Amy Pascal, this hacker was kind to Ford and only made him seem better at his job. ESPN seems to believe Ford, who denied being personally involved, so I will too because what incentive does the network have to cover up such a scandal? Whether or not he should be believed, Ford has earned an Honorable Mention in my countdown of Top 10 Busts simply for his role in the Milicic debacle.
On the night of the 1998 Draft, Don Nelson pulled off one of the most lopsided trades in history. As GM of the Mavericks, Nelson traded Dallas’ 6th overall pick (Robert “Tractor” Traylor) to the Milwaukee Bucks for their 9th overall pick (Dirk Nowitzki) and 19th overall pick (Pat Garrity). In this post, I’ll evaluate the contention that Traylor should be considered an all-time bust simply because he was drafted ahead of and exchanged for a much better player (i.e. Nowitzki). For that reason alone, he was a bad draft pick (perhaps one of the worst picks), but he wasn’t unproductive enough to be called a Top 10 Bust. As an aside, Traylor died of an apparent heart attack in 2011 so I’ll be a less judgmental in this post than I have been in others.
Just like Brendan Fraser, Warren Beatty earned the dubious distinction of starring in more than one Top 10 Box Office Bust. While the term “star” may have applied to Fraser for a fleeting moment, it most certainly has applied to Beatty for decades. Still the Hollywood legend failed miserably with Ishtar (1987) and Town & Country (2001). Coming in at #10 in my countdown, Ishtar may be a more well-known fiasco. However, I consider Town & Country more bust-worthy. Despite having a strong cast that included Diane Keaton and Goldie Hawn alongside Warren Beatty, the movie didn’t work. In particular, it only grossed $10 million at the box office. With an inflation-adjusted loss of $125 million, Town & Country certainly earned its spot as the #5 Bust.